A Analysis of the level of purchasing power of UIN SMH BANTEN students in shopping at e-commerce

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Published Jun 6, 2023
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Statistic
Vol. 1 No. 1 (2023): volume I Nomor 1 (2023)

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Delis khulud fitriani
a:1:{s:5:"en_US";s:57:"universitas islam negeri sultan maulana hasanuddin banten";}
I. Mubarok
UIN Sulatan Maulana Hasanuddin Banten
R. Alamsyah
UIN Sulatan Maulana Hasanuddin Banten

Abstract

Implementation This study aims to analyze the level of purchasing power of UIN SMH Banten students in shopping in e-commerce. This study used a quantitative approach with a purposive sampling technique. The sample used was 33 student respondents from UIN SMH Banten who actively shopped in e-commerce. Data was obtained through questionnaires distributed online. The results of the study show that the majority of respondents have a sufficient level of purchasing power in shopping on e-commerce. However, there are factors that affect the level of purchasing power such as product prices, product quality, and promotions offered by e-commerce. The results of this study are expected to provide information and input for e-commerce managers in increasing the level of purchasing power of their consumers.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
khulud fitriani, D., mubarok, I., & Alamsyah, R. (2023). A Analysis of the level of purchasing power of UIN SMH BANTEN students in shopping at e-commerce. JEKIS: Jurnal Ekonomi Islam, 1(1). Retrieved from https://ejournal.stai-mifda.ac.id/index.php/jekis/article/view/136

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