A Analysis of Customer Interests in Choosing Products Sharia Banking for FEBI Students at UIN SMH BANTEN

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Published Jun 2, 2023
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Vol. 1 No. 1 (2023): volume I Nomor 1 (2023)

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Syifa Fariz
a:1:{s:5:"en_US";s:15:"UIN SMH Banten ";}
Intan R
UIN Sulatan Hasanuddin Banten
H. Saraswati
UIN Sulatan Hasanuddin Banten
W. Hidayat
UIN Sulatan Hasanuddin Banten

Abstract

The purpose of this study is to analyze customer interest when choosing Islamic banking products among FEBI students at UIN SMH Banten. This research consists of 2 variables, one of which is Islamic banking products and customer interest. This study applies a quantitative approach through survey methods. Questionnaires were distributed to 30 FEBI students at UIN SMH Banten. After analyzing the data collected using descriptive and inferential statistical methods, this study indicates that customer interest in choosing Islamic banking products is very high. In addition, this study also reveals that there are several variables that influence customer interest in choosing Islamic banking products. These factors include trust in the Islamic banking system, service quality, suitability of products with Islamic values, and the level of benefits offered. In addition, this study also shows that when Islamic banks hold attractive programs for customers, they can influence customers' interest in choosing Islamic banking products.

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Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Fariz, S., Riani, I., Saraswati, H., & Hidayat, W. (2023). A Analysis of Customer Interests in Choosing Products Sharia Banking for FEBI Students at UIN SMH BANTEN. JEKIS: Jurnal Ekonomi Islam, 1(1). Retrieved from https://ejournal.stai-mifda.ac.id/index.php/jekis/article/view/125

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